Sandy Goldman

• Hallandale, FL

Hi, I'm Sandy Goldman. Welcome to my profile!

Sandy Goldman's Bio:

Sandy Goldman's Experience:

• Partner at OnThe Ball

  2010 - 2012

  Marketing and sales agency. Services include creative, print, TV, web, social, website development and fulfillment as well as sales management. oManaged a variety of clients as their outsourced marketing department, categories include: group gifting, toys, photo gifts, sports licenses, B2B, B2C and consumer products. Created and designed national marketing campaign roll-outs oCreated and executed business and marketing plans for multiple start-ups including infomercial products and internet based services

• Vice President- Global Marketing at uSell.com

  2008 - 2010

  Public company OTCQB: USEL used cell phone and other products buying services via DRTV, internet oHelped grow Company sales from zero to $29 million in 2009 and weekly media budget from $100,000 to $1 million within 4 months oIn 2010 developed media strategy, branding and TV spots for launching new phone buying service. oSpearheaded management of media buying services across television, web, print, and radio media in the US, Canada and Europe oPerformed comprehensive analysis of the effectiveness of TV media buys oStructured strategic interactive online partnerships, and monitor all email campaigns, as well as search engine optimization and search engine marketing oControl call-center management and examine call center efficiency relating to lead conversions. Responsible for TV creative including scripting and commercial production oElevated revenues sequentially by 300% in Q3 and Q4 2009 by re-launching the company's domestic and international short-form infomercial television campaign with diverse creative messages.

• Exec. Dir. Marketing at NGC

  2003 - 2008

  Private company providing live educational seminars nationwide with annual sales totaling $100M. oDirected all marketing operations and administered $20M annual media budget. oCoordinated buying for all media including long-form infomercial TV, print, direct mail, radio, and internet advertising oExecuted in-depth analysis of performance and develop strategic recommendations for improvement oLed outsourced management of call center operations which produced 1.5M in annual calls oDesigned and implemented all corporate branding, brochures and website communications. oProduced over $1M in annual savings by optimizing call center operations and elevating ratio of customer enrollments from online avenues oImproved website acquisition rate by 20% by developing new video based landing pages, SEM and banner ads oWrote new infomercial scripts for celebrities and former congressmen that were successful in generating increased awareness and engagement among target audiences

• Principal at SG Marketing Consultants

  2001 - 2003

  Served as principal consultant on various projects for multiple magazine and media clients including TravelHost of Greater Miami Magazine, SmartVideo, and Florida Design. Directed new publication launch and reformed distribution. Guided publication differentiation to stand apart from the competition. oServed as principal consultant on various projects for multiple magazine and media clients oSecured 75% of premiere issue advertising space, while serving as Vice President of Sales & Distribution, and attained agreements from 150 hotels to offer the publication from TravelHost of Greater Miami Magazine oDeveloped online sales strategy for Florida Design Magazine

• VP Business Development at ByeByeNOW.com

  1999 - 2000

  Start-up company launching all-inclusive multimedia travel reservation service, with $30M in funding. oLed all internet marketing efforts and initiatives including website design, search engine optimization and search engine marketing, as well as ad sales and strategic alliances oDeveloped innovative partnerships to share revenues and changed model for airtime fees oRecognized as marketing expert across internet and cable television media oAcquired 10 strategic partners in online and television media to sell vacations and ancillary products. oDeveloped best-in-class television production studio for filming of The Vacation Show

• VP Business Development at SkyMall

  1998 - 1999

  Public company offering in-flight product catalog Orchestrated comprehensive management of the internet business including website design and functionality. Generated increased internet sales within 6 months from 5% to 20%. Improved buy conversion rate via the online channel by 300%. Enhanced internet partner relations and increased partners from 4 to 20.

• VP-GM at WavePhore

  1996 - 1998

  Public company offering wireless data services Created a new consumer software division, which used PBS's national television VBI signal for data broadcasting to PC's enabled with TV video receivers. Responsibilities included sales, marketing, operations, IR/PR, annual budget, customer support, and website production oLaunched consumer software product as a standalone and licensed it to Microsoft's Windows 98 operating system. oInitiated PR and IR campaigns which doubled the Company's stock price within 1 year. oCreated a new Internet business model for aggregating content and ad sales oSigned major branded Internet content providers as partners

• Executive Vice-President, Co-Founder at Shoppers Express

  1993 - 1996

  One of the first supermarket home shopping services via phone and internet oManaged all Internet marketing, advertising sales and strategic alliances oOversaw the development team that was the first to bring grocery shopping to the Web and AOL. oEstablished strategic alliances with major cable and telco service providers oManaged the relationship with TimeWarner's Full Service Network (FSN) Interactive TV test in Orlando, FL for an ITV 3-D based grocery shopping interface

• VP-General Manager at Turner Broadcasting

  1991 - 1993

  Public company providing 24/7 news and entertainment programming for cable channels oCreated and managed "Checkout Channel" a service, which provided customized television programming based on Headline News, live via satellite, at grocery checkouts. Developed the business and marketing plans, directed day-to-day operations, sold initial ad sales and directed retail sales oHelped sell initial ads to Ad Agencies and their clients in presentations nationwide. oSold program into 30 grocery chains, including 3 of the top 5 within the first 6 months oSuccessfully installed 1,000 stores in 25 markets in 1 year and the consumer marketing launch. oCreated the business plan for CNN Airport Network, seen in over 25 airports nationwide

• VP-Business Development at Actmedia

  1985 - 1991

  Public company offering in-store advertising oManaged new product development for the largest provider and pioneer of in-store advertising and promotional programs for Consumer Packaged Goods companies. The company grew from $30 to $150 million and subsequently purchased by News Corp. oCreated concept and successfully pilot tested Checkout Channel oNegotiated the agreement with CNN to supply programming for Checkout Channel oPrevious positions: Director of New Products, Director of Operations and Retail Brand Manager

• Founder at Blue Ocean Marketing, LLC

  2012

  Marketing and sales agency specializing in start-ups, turnarounds and re-branding oClients include Owner's Box, LLC, Brand Liaison, Orange Theory Fitness Franchisee and various other start-ups.

• VP-Marketing at Owner's Box, LLC

  January 2011

  Company provides Storage & Organization products with licensed sports logos. Managing product sourcing, design, day-day-day operations, marketing, internet, sports licensing and sales.

Sandy Goldman's Education:

• University of Maryland University College

  1975 – 1979
  BS

Sandy Goldman's Interests & Activities: